Goals For 2023

Yesterday I set two goals for 2023. It's already March, so I'm at least two months behind on my annual goal-setting, but better late than never on these.

1. During December 2023, average 500 unique visitors per day across all Lumpcorp websites
2. By December 31, 2023, the total price of all Lumpcorp products should be at least $300. That is, if a superfan decides to buy everything Lumpcorp is selling, it should cost them at least $300.

For reference, in the last 30 days, Lumpcorp websites received 51 unique visitors, for an average of 1.6 daily. So hitting the traffic goal will require slightly better than 312X growth between today and end of year. Granted, 312 is a significant multiple, but I also haven't been trying until now. I have no concept how easy or hard it will be to reach this goal.

As for total price, there is currently one product (Tailwind Gym) priced at $75. By end of year I expect a pricing scheme that looks more like this:

• Tailwind Gym deluxe package: $150, one time purchase
• some other product: $50, one time purchase
• another product: $50 monthly

That gets me to $250. So I need to figure out where the other $50 comes from to reach $300 (and what those other two products above will be).

Why these goals? My theory is that the income of a product business is a multiple of audience and price. So more people looking at more, higher-price products equals more income. And I have a gut feeling that if 500 people daily were looking at $300 worth of Lumpcorp products, I'd be making a tidy income. I'll report back whether that's actually true.